Aldi is a global discount supermarket chain that was founded in Germany in 1946. It is known for its no-frills approach to shopping, offering a limited selection of products at low prices. Aldi operates over 10,000 stores in 20 countries, including the United States, United Kingdom, Australia, and Germany. The company focuses on providing high-quality products at affordable prices by cutting costs in areas such as store design, advertising, and packaging. Aldi's product range includes groceries, household items, and occasionally, special buys such as electronics and clothing. The company also offers its own private label brands, which are often praised for their quality and value. Overall, Aldi is popular among budget-conscious shoppers looking for affordable groceries and everyday essentials.