Cabela's is a specialty retailer of outdoor recreation merchandise, including hunting, fishing, camping, and related outdoor gear. The company was founded in 1961 by Richard N. Cabela and his wife Mary Cabela. Cabela's operates as a subsidiary of Bass Pro Shops, which acquired the company in 2017. Cabela's is known for its large retail stores, which often feature wildlife displays, aquariums, and other outdoor-themed attractions. The company also operates an online store, allowing customers to purchase their products from anywhere. Cabela's offers a wide range of products, including firearms, ammunition, fishing rods and reels, camping equipment, clothing, footwear, and more. The company is popular among outdoor enthusiasts and is often considered a go-to destination for all things related to outdoor activities.