Lidl is a German discount supermarket chain that operates over 11,000 stores across Europe and the United States. It was founded in 1973 and is known for its low prices and no-frills approach to shopping. Lidl offers a wide range of products, including groceries, household items, clothing, and electronics. The company focuses on efficiency and cost-cutting measures to provide customers with affordable prices. Lidl has gained popularity for its weekly special offers and high-quality private label products.